Client
  • Jaguar France
Year
  • 2016
Deliverables
  • Print
  • Art Direction

Sometimes, it’s better to ask for forgiveness than to ask for permission.

Seb was briefed to design an ‘exciting’ direct mailer for the F-TYPE SVR, Jaguar’s sportiest sports car. Unfortunately, Jaguar’s very restrictive CI is anything but. It took a lot of time and even more boundary pushing, but Seb’s more ‘exciting’ solution was eventually adored, approved and implemented. He’s quite proud of it.