- Dettol
- Reckitt Benckiser South Africa
Year
- 2014
Deliverables
- Concept
- Art Direction
- Copywriting
The harmful effects of city living go far beyond the air we breathe.
In fact, toxins and pollutants can also cause accelerated ageing. For Dettol’s eventone Hygiene Soap – proven to remove 99.9% of the bacteria, excess oil and dirt associated with urban lifestyles – we aimed to show the impact of city life in a more unconventional and visually-arresting way.
