- Crop Circle
Year
- 2019
Deliverables
- Concept
- Art Direction
- UX Design
- UI Design
As we all do our bit to try and live more sustainably, eating locally is a great place to start.
Here in Sweden though, farmers’ markets are few and far between. Which means sourcing regional produce, directly from the producers, isn’t easy. Crop Circle is an app concept that makes the distance between Swedish farmers and customers as short as possible. It gives users a convenient overview of all the fresh produce available in their area, sorted by category, as well as the farms and farmers themselves. Users can purchase products directly through the app, or even arrange to visit the farm in person.
Why Codec Warm? It’s a contemporary font with some nice traditional details. Take a look at the “e”, “g” and “w” for reference. This fits well to the concept of bringing agriculture, a typically traditional industry, into the modern age.
The colour palette takes inspiration from the Swedish flag and traditional red farmhouses, in a fresh and modern combination. Imperfectly circular forms appear throughout – a nod to the quirks and oddities of nature’s produce.
