- Concept
- Art Direction
- Articles
- Films
- Social Media Content
Client
- Land Rover Europe
Year
- 2017
PROJECT BREAKDOWN
The Velar Circle was an online editorial space supporting the launch of the New Range Rover Velar. To make this not-very-interesting platform more exciting (and generate leads, of course), we created #InspiredByVelar: a content series following five European designers as they each created an original object inspired by the car.
Velar Circle Content
In just over half a year, we whipped up 24 written articles (with accompanying films and images) for the Velar Circle. These articles covered every aspect of our five designers’ creative processes, from first inspiration to final exhibition. And other nice stuff too.
Social Media Content
Because if it’s not on Instagram, did it even happen? All Velar Circle content was leveraged by a social media campaign in markets around the world, managing to rack up some impressive organic reach along the way.
Paris Design Week Press Kit
This premium press kit was created for the #InspiredByVelar final exhibition at Paris Design Week 2017. No idea what the journalists thought of it, but it did manage to get “the nod of approval” from Land Rover’s global Design Director, Gerry McGovern.
57000000
Unique Velar Circle visitors
32600000
total reach
1850000
Total engagement
1
Article featuring French designer, Victoria Wilmotte, on the Velar Circle.
2
An assortment of stills from the campaign.
3
Paris Design Week press kit USB sleeve with brochure insert.