Client
  • Durex South Africa
Year
  • 2013-2015
Deliverables
  • Concept
  • Art direction
  • Copywriting
  • Film
  • Social Media

For many young South Africans, sex is already top of mind.

Our responsibility, using social media and other digital platforms, was to make sure Durex was too. Our work for the brand involved always-on content, tactical opportunities, online campaigns and more – the most effective way to reach one of the world’s fastest-growing digital markets.

PLAYDATE

Just in time for Valentine’s Day, this Facebook video series followed a young couple on their very first date, letting Durex fans decide what happened next.

1
Tactical post for April Fool’s, announcing a new range of condoms in the flavour of South Africa’s favourite sausage, boerewors.
2
Tactical post making light of the constant darkness that South Africa faced during the power cuts of 2014.
3
Tactical post in the aftermath of the infamous Jay-Z vs. Solange elevator incident.
4
Travel safely. Using social media to convey important info in a light-hearted way.

BANNER